In addition to doing the complete art direction and editorial design of novum magazine, I was also given the opportunity to design custom artwork for some of the covers. This issue focussed on designing identities for small businesses. In order to compete with giant global corporations and deep-pocketed business empires, tiny brands have to find different ways to get noticed. For the cover of the issue we decided to do the same. Instead of making the cover call for attention through loud colors and strong shapes – we made the cover (almost) all white. Using subtle embossing and a very lightly iridescent hotfoil, the cover caught the reader’s attention at the newsstand by being different.
Title: novum 2014.08 | Client: will Magazine Verlag | Year: 2013 – 2016 | Project Type: Art Direction, Editorial Design, Layout