Hirschgarten Branding

For this fictional university assignment we chose to redesign Munich’s largest beergarden, reducing the design to bare essentials. Hence, we created a custom typeface to find a balance between a modern sleek appearance and the visual cues usually associated with traditional bavarian beergarden. Done in cooperation with Jonas Hirschmann.

Stationary for the Hirschgarten Rebranding Project
Stationary
Coasters for the Hirschgarten Rebranding Project
Handprinted coasters
Coasters for the Hirschgarten Rebranding Project
The coasters were printed black on one side and white on the other
Overview of the printed matter for the Hirschgarten Rebranding Project
Overview
Food and Drinks Menu for the Hirschgarten Rebranding Project
Food and Drinks Menu
How the typeface for the Hirschgarten Redesign Project was made
Grid and angles for the custom-made blackletter typeface
Type specimen for the Hirschgarten Rebranding Project
Type specimen
Type specimen for the Hirschgarten Rebranding Project
Type example

Advisor: Prof. Xuyen Dam | Client: Fictional Rebranding | In cooperation with: Jonas Hirschmann | Title: Hirschgarten München Rebranding | Year: 2011